In-house team Est. 2020
Brand Design Team
The Vivian brand design team is responsible for a variety of projects, including product marketing touch points such as homepages, App Store and Play Store assets, brand campaigns, product launches, digital marketing ads, sales enablement collateral, social media assets, and employer branding. Additionally, the team is also accountable for establishing and maintaining the company’s visual identity and brand governance.
FOLLOW THE TEAM AT
dribbble.com/vivianhealth
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Team Members (3)
(AS OF PUB. DATE: May/22/2023)
Olivia Dayoub
Senior Brand Designer
Rishad Amarkhel
Brand Art Director
Trajan Hague
Freelance Designer
On working in-house…
Benefits
Comprehensive knowledge of our company’s objectives and culture. Seamless collaboration with cross-functional internal teams. Quick iteration and adaptation based on real-time feedback. Greater control over the creative process and all company communication design. Strong sense of ownership and investment in the company’s success. Opportunities to see the direct impact of our work on growth and success of our company.
Challenges
Balancing creativity with brand consistency. Preventing burnout due to a continuous pipeline of projects. Adjusting to changing business needs and priorities. Managing internal dynamics and cross-functional stakeholder expectations. Demonstrating the value of brand and brand design team within the organization. Maintaining a fresh perspective while working within the same brand.
On working with…
Others
We collaborate with freelancers and agencies on projects such as illustrations, motion design, and digital/performance marketing ads. This happens on a retainer and project-by-project basis, depending on the specific needs and requirements.
Guidelines
Our brand guidelines ensure consistency across all touch points while providing a foundation for our brand to develop, expand and evolve. Our brand guide is an essential tool for both internal and external partners, ensuring brand efficiency and consistency.
Comments
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