In-house team Est. Unknown
Creative Studio
Creative Studio exists to create and deliver engaging creative communications and to present a unique and unified brand identity. We call it ‘creative communications’ because our work often blurs the lines between design, art direction, content and campaign work. Since our 2015 rebrand by Interbrand Sydney, the brand identity has been something we have managed and evolved internally since 2017.
FOLLOW THE TEAM AT
instagram.com/sohcreativestudio
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Team Members (14)
(AS OF PUB. DATE: Apr/17/2023)
Ali Boschen
Senior Creative
Joanna Brown
Operations Lead (part-time role share)
Rohan Cain
Senior Creative
Louise Elliott
Senior Creative
Kirsty Flick
Operations Lead (part-time role share)
Oscar Godsell
Mid-weight Creative: Content
Dan Ingham
Creative Director
Amelia Jang
Editor, Motion Designer
Julia Kenny
Senior Creative: Content
Christina Moothoo
Traffic Manager
Emily Savage
Junior Creative
Natalia Scherer
Production Manager
Ayrton Tang
Editor, Motion Designer
Subin Yoon
Junior Creative
On working in-house…
Benefits
Working in-house allows you to go deep from a brand perspective. It enables you to put brand strategies, identities and systems to the test with real stakeholders and real outcomes. It gives you the chance to take ownership and initiative without always having to wait for a brief.
Challenges
Our biggest challenge is the volume and velocity of the work. Unlike some in-house teams, we don’t charge for our time on projects, so we have to be fair and smart with how we best spend our time. Our environment is often time pressured by show announcements, openings, and competing priorities. The team’s operations roles are crucial to prioritising and managing stakeholder expectations.
On working with…
Others
We often bring in freelance designers to help when the workload gets too much. This approach works well for us as we can maintain brand identity consistency, creative direction and have quicker turnaround times. It’s obviously more economical too. As a not-for-profit arts organisation, we must be smart with our budget. We also work with specialists where necessary, e.g. retouchers, specialist artworkers etc.
Guidelines
Brand guidelines are a crucial part of our day-to-day. We host ours on Frontify and find this works well to keep things up-to-date and accessible to all stakeholders. Much of our work is campaign-based, so we have a big section focusing on this with all of our relevant templates and in-situ channel examples. We find this is a great tool to reference how something is ‘on-brand’ or to challenge feedback that might not align with our brand identity. These guidelines and templates enable us to do more work quickly and consistently.
Artwork by Sam Chirnside.
Illustrations by Leon Elder, Emily Savage, Sylvia Zheng, Danielle Leedie Gray, Amelia Jang, Rohan Cain and Miguel Manich.
In collaboration with Subversus.
Photography by Nick Bowers.
Photography by Tobias Rowles.
Illustrations by Aurélie Garnier, Alice Oehr, Kim Siew and Nungala Creative.
Photography by Saskia Wilson.
Artworks by Emily Crockford, Jason Phu and Sally M. Nangala Mulda.
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