Highlighting the work and the people of in-house design, communication, and brand teams from companies around the world.

/

Est.

1973

Headquarters

Sydney, Australia


The Sydney Opera House is a World Heritage-listed masterpiece of ‘human creative genius’ that belongs to all Australians. It is the Country’s number one tourist destination and its busiest performing arts centre, welcoming more than 10.9 million visitors a year on site and hosting more than 1,800 performances attended by more than 1.4 million people.

Company size

700+

Industry

Culture

In-house team Est. Unknown

Creative Studio

/

Creative Studio exists to create and deliver engaging creative communications and to present a unique and unified brand identity. We call it ‘creative communications’ because our work often blurs the lines between design, art direction, content and campaign work. Since our 2015 rebrand by Interbrand Sydney, the brand identity has been something we have managed and evolved internally since 2017.

Team Members (14)

(AS OF PUB. DATE: Apr/17/2023)

Ali Boschen

Senior Creative

Joanna Brown

Operations Lead (part-time role share)

Rohan Cain

Senior Creative

Louise Elliott

Senior Creative

Kirsty Flick

Operations Lead (part-time role share)

Oscar Godsell

Mid-weight Creative: Content

Dan Ingham

Creative Director

Amelia Jang

Editor, Motion Designer

Julia Kenny

Senior Creative: Content

Christina Moothoo

Traffic Manager

Emily Savage

Junior Creative

Natalia Scherer

Production Manager

Ayrton Tang

Editor, Motion Designer

Subin Yoon

Junior Creative

On working in-house…

Benefits

Working in-house allows you to go deep from a brand perspective. It enables you to put brand strategies, identities and systems to the test with real stakeholders and real outcomes. It gives you the chance to take ownership and initiative without always having to wait for a brief.

/

Challenges

Our biggest challenge is the volume and velocity of the work. Unlike some in-house teams, we don’t charge for our time on projects, so we have to be fair and smart with how we best spend our time. Our environment is often time pressured by show announcements, openings, and competing priorities. The team’s operations roles are crucial to prioritising and managing stakeholder expectations.

On working with…

Others

We often bring in freelance designers to help when the workload gets too much. This approach works well for us as we can maintain brand identity consistency, creative direction and have quicker turnaround times. It’s obviously more economical too. As a not-for-profit arts organisation, we must be smart with our budget. We also work with specialists where necessary, e.g. retouchers, specialist artworkers etc.

/

Guidelines

Brand guidelines are a crucial part of our day-to-day. We host ours on Frontify and find this works well to keep things up-to-date and accessible to all stakeholders. Much of our work is campaign-based, so we have a big section focusing on this with all of our relevant templates and in-situ channel examples. We find this is a great tool to reference how something is ‘on-brand’ or to challenge feedback that might not align with our brand identity. These guidelines and templates enable us to do more work quickly and consistently.

Selected show posters
Selected show posters
Selected show posters
Selected show posters.2017 – 2022
Find Your Sydney Opera House
Find Your Sydney Opera House
Find Your Sydney Opera House
Find Your Sydney Opera House.
50th anniversary branding
50th anniversary branding.
‘Inside/Out at the House’ classical music festival campaign
‘Inside/Out at the House’ classical music festival campaign
‘Inside/Out at the House’ classical music festival campaign
‘Vivid LIVE’ contemporary music festival campaign.
‘Vivid LIVE’ contemporary music festival campaign.
‘Vivid LIVE’ contemporary music festival campaign.

Artwork by Sam Chirnside.

‘Vivid LIVE’ contemporary music festival campaign.
 ‘Set your creativity free’ Centre for Creativity launch campaign.
 ‘Set your creativity free’ Centre for Creativity launch campaign.

Illustrations by Leon Elder, Emily Savage, Sylvia Zheng, Danielle Leedie Gray, Amelia Jang, Rohan Cain and Miguel Manich.

‘Set your creativity free’ Centre for Creativity launch campaign.
‘Liminal’ music film series branding and campaign. In collaboration with Subversus.
‘Liminal’ music film series branding and campaign.
‘Liminal’ music film series branding and campaign.

In collaboration with Subversus.

‘Liminal’ music film series branding and campaign.
‘Antidote’ talks and ideas festival campaign.
‘Antidote’ talks and ideas festival campaign.

Photography by Nick Bowers.

‘Antidote’ talks and ideas festival campaign.
‘Taste of the House’ food experience campaign.
‘Taste of the House’ food experience campaign.

Photography by Tobias Rowles.

‘Taste of the House’ food experience campaign.
‘All About Women’ talks and ideas festival campaign.
‘All About Women’ talks and ideas festival campaign.
‘All About Women’ talks and ideas festival campaign.
‘All About Women’ talks and ideas festival campaign.

Illustrations by Aurélie Garnier, Alice Oehr, Kim Siew and Nungala Creative.

‘All About Women’ talks and ideas festival campaign.2018 – 2022
‘Utzon Music’ chamber music series campaign.
‘Utzon Music’ chamber music series campaign.

Photography by Saskia Wilson.

‘Utzon Music’ chamber music series campaign.
‘Diversity, Inclusion & Belonging Strategy’ brochure design and art direction.
‘Diversity, Inclusion & Belonging Strategy’ brochure design and art direction.

Artworks by Emily Crockford, Jason Phu and Sally M. Nangala Mulda.

‘Diversity, Inclusion & Belonging Strategy’ brochure design and art direction.
Lift installation hoardings.
Lift installation hoardings.

Comments

Please maintain comments positive and constructive. Comments that are a grievance against the company, product, or service and/or are unrelated to the work shown or the in-house team details presented will be removed.