In-house team Est. 2022
Brand and Creative
The Brand and Creative team sits within the Global Studio at Okta. Composed of creatives, strategists, producers, and marketing managers, our ultimate goal is to create ambassadors of the Okta brand and activate our purpose: To build a world where Identity belongs to you. We define and lead the brand — bringing our story to life through powerfully strategic and creatively inspiring work that is undeniably Okta. We strive to continuously innovate, put our customers and prospects first, while empowering our employees to amplify and drive consistency with our brand.
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Team Members (29)
(AS OF PUB. DATE: Aug/21/2023)
Ed Armstrong
Sr. Copywriter
Emily Beu
Sr. Production Designer
Mimi Chakravorti
VP, Brand
Christina Choi
Sr. Director, Brand Strategy
Pete Coffey
Director, Film Production
Devin Cornwall
Creative Director, Brand
Austin Couillard
Sr. Designer, Campaigns
Brandon De Jong
Creative Director, Flex
Rebecca Faulkner
Creative Director, Campaigns
Andrew Galu
Creative Lead, Presentation Design
Jono Heath
Sr. Art Director, Brand
Taylor Hilficker
Sr. Manager, Creative Operations
Becky Hui Chan
Creative Director, Events and Experiences
June Kim
Designer, Brand
Blu Klaisuban
Sr. Designer, Events and Experiences
Marina Kong
Creative Director, Digital
Ryan Lundy
Sr. Art Director, Brand
Jason Luster
VP, Executive Creative Director
Michael Mcspadden
Film Director
Guillermo Mesyngier
Sr. Designer
Galen Milne-Hines
Art Director, Digital
Megan Monroe
Brand Strategist
Lily Piyathaisere
Sr. Art Director, Events and Experiences
Bill Ruha
Sr. Copywriter, Digital
Jenn Schmukler
Sr. Lead Copywriter, Campaigns
Hubert Shum
Group Creative Director
Seneya Tilahun
Sr. Broadcast Producer
LauraLe Wunsch
Sr. Broadcast Producer
Yuliana Zhang
Designer, Digital
On working in-house…
Benefits
Ownership
You become an expert on the brand and have the ability to shape and define it internally and externally. It can be a long-term endeavor, but you get to see it grow and evolve over time, and see the impact it has on the business and culture of the company. There’s a sense of pride and ownership in everything we do.
Shared goals and values
Having alignment on shared goals, values, project priorities, and ambitions across our teams and wider organization helps us commit to more thoughtful solutions, making space for exploration and iteration while crafting a stronger culture in the process.
Challenges
Workload
In being a new team within the organization, we face common growing pains with processes and prioritization. Keeping the team focused on the highest priorities and being mindful of the type of work we take on is always top-of-mind to ensure that our teams don’t get burned-out and everyone can stay creatively engaged and challenged.
Creating space to play
Tight deadlines and busy workloads cut into exploration time. It can be very easy to fall into a rinse and repeat process. We try to focus on high impact work and find opportunities to carve out time early-on in our processes to explore and play before narrowing in on a single direction.
On working with…
Others
We bring in freelancers and agencies whenever we need to extend our team. When we don’t have enough resources to take on all of our current projects or when we need specialized skill sets not included in our internal team, like motion design, illustration, 3D, or photography. Bringing in new partners allows us to get outside perspectives and helps us see things in a new light. The most important thing is that whomever we bring in, we work as one team.
Guidelines
We hold the belief that all brands grow, but iconic brands grow with purpose. Our Brand Guidelines help our teams align on a common language and system in order to grow the brand in ways that remain inextricably linked to our brand purpose — to build a world where Identity belongs to you — wherever that pushes us in the long-term.
Comments
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