Highlighting the work and the people of in-house design, communication, and brand teams from companies around the world.

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Est.

1906

Headquarters

Dallas, TX


CBRE, a Fortune 500 and S&P 500 company, with approximately 115,000 professionals (excluding Turner & Townsend employees) in over 100 countries, is the global leader in commercial real estate services and investment.

Company size

115,000

Industry

Real Estate

In-house team Est. 2020

Global Creative Team

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We have many in-house teams that focus on specific parts of the business, but we, as the Global Creative Team, are responsible for focusing on the overall CBRE brand.

We work on a variety of projects that span across all channels and business segments, but our work mainly falls under three areas of focus. One, branded content, which promotes our research and thought-leadership and corresponding campaign assets. Two, materials in support of our many products and services. Three, our brand identity system and design frameworks which inform all our design and creative work and is integral in maintaining consistency across our global brand. This work means continually updating our visual and verbal identity systems and frameworks, ensuring our design system is most efficient and accessible for all teams at CBRE.

We have 28 team members on The Global Creative Team and approximately 220 other graphic designers across the company that focus on other areas of the business.

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Team Members (28)

(AS OF PUB. DATE: Oct/16/2023)

Allie Russell

Art Director

Amanda Henry

Sr. Graphic Designer

Anson Yip

Sr. Video Producer

Cathy Nguyen

Sr. Graphic Designer

Chito Arabaca

Sr. Creative Director

Chloe Szeto

Art Director

Grace Macmaster

Sr. Graphic Designer

Jacob Liao

Sr. Art Director

Jamie Pabst

Art Director

Kenneth Weaver

Sr. Creative Director

Kyle Simon

Creative Director

Liz Spitdowski

Sr. Manager

Marla Diliberto

Director

May Wong

Art Director

Monica Peña

Sr. Graphic Designer

Nathan Webster

Creative Director

Nico Bonanno

Sr. Graphic Designer

Raymond Kong

Sr. Graphic Designer

Ricky Bole

Sr. Graphic Designer

Rizki Novianto

Art Director

Sarah Harris

Graphic Designer

Sean O’Neill

Sr. Graphic Designer

Shana Lengyel

Sr. Graphic Designer

Sharon Jandu

Sr. Graphic Designer

Stan Jackson

Graphic Designer

Morgan Alan

Sr. Graphic Designer

Roshae Jameson

Graphic Designer

TJ McCormick

VP Global Creative

On working in-house…

Benefits

As an in-house Center of Excellence, we have the unique benefit of dedicating ourselves to one specific industry – its trends, tools, market drivers, etc. Working with a single brand and visual system allows our team to help shape the evolution of it over time and to feel committed to its success. Our group is able to develop long-term relationships with our business stakeholders, and essentially become subject matter experts, which helps us work more efficiently, produce quality results and develop a deeper understanding of the organization and its needs. One of the other unique benefits working in the CBRE in-house team is the culture. The collaborative, supportive culture we have is second to none.

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Challenges

Deploying materials at scale, applying the proper level of governance to assets, and maintaining continuity across our various lines of business are some of the unique challenges we face as an in-house team. Our organization has approximately 115k employees, so making sure that everyone has what they need and are equipped to self-serve within those resources is something we must always consider when developing a creative solution.

On working with…

Others

We work with both freelancers and outside agencies. Typically, we rely on freelancers and agencies to supplement our team when they don’t have bandwidth to take on a new project or if an agency provides a capability we don’t have in house. The benefits to using both are that we get a fresh perspective and a new way of thinking about a creative problem.

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Guidelines

We have very comprehensive voice and visual guidelines. For us, good guidelines are catered to the audience that needs and uses them – meaning they should be detailed enough but not so detailed that they’re too cumbersome to use and comprehend. They are critical to ensure our design system is used correctly and consistently. We like to think of our guidelines as a living document that we’re constantly updating and iterating on.

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