In-house team Est. 2020
Global Creative Team
We have many in-house teams that focus on specific parts of the business, but we, as the Global Creative Team, are responsible for focusing on the overall CBRE brand.
We work on a variety of projects that span across all channels and business segments, but our work mainly falls under three areas of focus. One, branded content, which promotes our research and thought-leadership and corresponding campaign assets. Two, materials in support of our many products and services. Three, our brand identity system and design frameworks which inform all our design and creative work and is integral in maintaining consistency across our global brand. This work means continually updating our visual and verbal identity systems and frameworks, ensuring our design system is most efficient and accessible for all teams at CBRE.
We have 28 team members on The Global Creative Team and approximately 220 other graphic designers across the company that focus on other areas of the business.
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Team Members (28)
(AS OF PUB. DATE: Oct/16/2023)
Allie Russell
Art Director
Amanda Henry
Sr. Graphic Designer
Anson Yip
Sr. Video Producer
Cathy Nguyen
Sr. Graphic Designer
Chito Arabaca
Sr. Creative Director
Chloe Szeto
Art Director
Grace Macmaster
Sr. Graphic Designer
Jacob Liao
Sr. Art Director
Jamie Pabst
Art Director
Kenneth Weaver
Sr. Creative Director
Kyle Simon
Creative Director
Liz Spitdowski
Sr. Manager
Marla Diliberto
Director
May Wong
Art Director
Monica Peña
Sr. Graphic Designer
Nathan Webster
Creative Director
Nico Bonanno
Sr. Graphic Designer
Raymond Kong
Sr. Graphic Designer
Ricky Bole
Sr. Graphic Designer
Rizki Novianto
Art Director
Sarah Harris
Graphic Designer
Sean O’Neill
Sr. Graphic Designer
Shana Lengyel
Sr. Graphic Designer
Sharon Jandu
Sr. Graphic Designer
Stan Jackson
Graphic Designer
Morgan Alan
Sr. Graphic Designer
Roshae Jameson
Graphic Designer
TJ McCormick
VP Global Creative
On working in-house…
Benefits
As an in-house Center of Excellence, we have the unique benefit of dedicating ourselves to one specific industry – its trends, tools, market drivers, etc. Working with a single brand and visual system allows our team to help shape the evolution of it over time and to feel committed to its success. Our group is able to develop long-term relationships with our business stakeholders, and essentially become subject matter experts, which helps us work more efficiently, produce quality results and develop a deeper understanding of the organization and its needs. One of the other unique benefits working in the CBRE in-house team is the culture. The collaborative, supportive culture we have is second to none.
Challenges
Deploying materials at scale, applying the proper level of governance to assets, and maintaining continuity across our various lines of business are some of the unique challenges we face as an in-house team. Our organization has approximately 115k employees, so making sure that everyone has what they need and are equipped to self-serve within those resources is something we must always consider when developing a creative solution.
On working with…
Others
We work with both freelancers and outside agencies. Typically, we rely on freelancers and agencies to supplement our team when they don’t have bandwidth to take on a new project or if an agency provides a capability we don’t have in house. The benefits to using both are that we get a fresh perspective and a new way of thinking about a creative problem.
Guidelines
We have very comprehensive voice and visual guidelines. For us, good guidelines are catered to the audience that needs and uses them – meaning they should be detailed enough but not so detailed that they’re too cumbersome to use and comprehend. They are critical to ensure our design system is used correctly and consistently. We like to think of our guidelines as a living document that we’re constantly updating and iterating on.
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