In-house team Est.
The Brand Creative team brings Asana’s brand expression to life through innovative and standardized design, copy, motion, sound, and experiences. We partner with teams across Asana to deliver emotionally resonant work to our current and future employees, customers, and prospects. Our mission is big and motivates every step we take, but we don’t take ourselves too seriously. When the time is right, we create moments of unexpected delight. When we have fun, we make countless workplaces a lot less boring and help people find joy in the process of work.
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Team Members (27)
(AS OF PUB. DATE: Oct/2/2023)
On working in-house…
Working in-house sometimes means trading breadth for depth—digging deep into creative solutions built for longevity and scale. We have the benefit of being able to iterate on our brand expression over time—meeting consumers where they are and ensuring the brand is always relevant. We not only get to care about the quick wins, but the long game of creating a brand that people recognize, resonate with, and love. Being in-house means we’re not just executing creative, but have a seat at the table and get to co-create the future of Asana with our partners.
Focusing on one brand means balancing being extremely consistent to ensure brand recognition and finding opportunities for expressiveness to ensure individuals are growing themselves and their work. Using Asana every day on the creative team allows us to become experts at understanding our product, but we need to always challenge our assumptions to create work that resonates with many other audiences and industries beyond our own.