A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

News

November 2021

Ideas that Matter

Bryony will serve on the jury for the 2021 Ideas that Matter grants, presented by Sappi, that provide “funding to support the brilliant designs that make a difference”.

June 2020

The Follow-up

Introducing The Follow-up! A bi-weekly podcast that goes in depth into projects recently reviewed on Brand New, featuring conversations with the designers — and sometimes their clients — uncovering the context, background, and design decisions behind the work.

December 2019

LADFEST

Armin will be speaking at LADFEST on February 29, 2020, in Lima, Peru.

May 2019

Typographics

Armin will be speaking at Typographics on June 14 – 15, in New York, NY.

January 2019

Dieline Conference

Armin will be speaking at the 2019 Dieline Conference on May 8 – 10 in Chicago, IL.

Dieline Awards

Armin will serve on the jury of the 2019 Dieline Awards.

See all News

A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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Contact

Post
3421 E Latimer Rd
Bloomington, IN 47401

Phone
(917) 755-0750

Fax
(718) 228-6720

Email

Colophon

Headlines and wordmark
Druk Condensed XX Super by Berton Hasebe for Commercial Type.

Body
Neue Haas Unica by Toshi Omagari for Monotype. Served via fonts.com.

UCLLC logo
Custom lettering by Mark Caneso.

Blogs we Publish

Brand New
Opinions on corporate and brand identity work.
…/brandnew

In-house In-focus
Highlighting in-house design teams.
…/inhouseinfocus

Products we Sell

Flaunt (PDF + Print)
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
…/flaunt

Flaunt (PDF + Print)

Brand New Conference Videos
Individual, downloadable videos of every presentation since 2010.
brandnewconference/video/

Brand New Conference Videos

This.
Products that need no further description. They are that good.
…/this

This.

See all Products

Events we Organize

Brand New Conference
A two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.
bnconf.com

NEXT #BNCONF:
SEPTEMBER 21 – 22, 2023
CHICAGO, IL

First Round
A one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects.
../firstround

NEXT #FIRSTROUND:
TBD

Projects we’ve Concluded

Art of the Menu (2011 – 2019)

A fairly enjoyable niche blog that provided a foray into restaurant menus from around the world.
…/artofthemenu

Quipsologies (2005 – 2017)

One of our longest-running blogs that curated curious, creative, and notable projects, stories, and events of the graphic design industry.
…/quipsologies

FPO (2009 – 2017)

One of our original blogs that published compelling printed projects.
…/fpo

See all Concluded