All pushing towards the same goal, same targets, same successes creates a special sense of collaboration not only across the Creative team, but with stakeholders and colleagues from other orgs in the company. On the Zendesk Creative team we’re blessed having so many disciplines and specialisms under one roof – if you need a tip or second pair of eyes on something, there’s always someone for whom that type of project is their bread and butter. Being able to push the boundaries and take the design, copywriting, filmmaking languages in new and exciting directions – while maintaining a core brand spirit.

Challenges

Being a small team in a huge company, you have to find the balance between equipping colleagues and other orgs with brand assets and self-serve systems and the innate creative desire to create something new and fresh for every brief. Unfortunately there are only 24 hours in a day. It’s both exciting and a challenge that so much is happening in other orgs – new releases or strategic changes can crop up relatively quickly that have a big impact either existing or upcoming properties which can make flowing out updates a challenge.