Highlighting the work and the people of in-house design, communication, and brand teams from companies around the world.

/

Est.

2020

Headquarters

Brooklyn, NY


String and Key is an R&D studio that creates technology that changes how we manage and protect our money. We created Wyshbox, a 100% digital life insurance company, and reimagined the way people look at coverage.

Company size

53

Industry

Technology

In-house team Est. 2020

Creative Team

/

As the in-house creative team at String and Key (makers of the Wyshbox app), we are the driving force behind all things visual. We handle everything from marketing campaigns to product design, animation, copy, and more. We set the overall creative vision and push concepts to create an outstanding end product.

Our UX function is responsible for the usability of the product itself—that means designing a consistent and quality experience, and honing it often to make it the best it can be.

Our Art Dept. function consistently evolves the brand identity. They keep an eye on what’s trending in the market so that they can push our individual style, make bold statements, and stand out from the crowd.

And our copywriting function? Part savvy wordsmiths, part SEO wizards, they craft words that are the perfect balance of clever and clear, helping us connect with our audience in new and refreshing ways.

Altogether, we work with our other in-house teams to produce smart and on-strategy solutions that reflect our brand personality. We’re also driven by a consumer-first mentality that pushes us to stay innovative. (Loving what we do makes things a little easier too).

Team Members (8)

(AS OF PUB. DATE: Jun/27/2022)

Erica Buki

Graphic Designer

Maddy Cuello

Copywriter

John Dorsey

Copywriter

Edwin Endlich

Head of Strategy & Marketing

Micah Heiselt

Head of Creative

John Leidl

Experience Designer

Richan Li

Animator

Soong Shin

Director of Design

Jasmin

Senior Copywriter

On working in-house…

Benefits

We’re a team of specialized experts—we have no need to outsource for the specific knowledge contained within each function. We’re lucky to have a go-to group of talented people who take smart risks and do great work. It’s also easier to have a cohesive vision. Working with the same people day in and day out, you get to know each other quite well. From strengths to weaknesses, where to trust, and where to push—our familiarity with each other enhances both our processes and work.And finally, we’re well versed in our company’s unique wants and needs. We’re able to foresee challenges and provide solutions from a well-informed standpoint.

/

Challenges

Working with the same team day in and day out means that we’re tied to a small set of people, experiences, and skills. Sometimes an outside perspective is helpful. We know how to do a certain thing well but may be blind to other options.

On working with…

Others

So far all work has been done in-house.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin placerat, nunc vel volutpat aliquet, tellus ligula varius nisi, at porta est eros ut purus.

/

Guidelines

Our brand guidelines are essentially an instruction manual on how we communicate our brand. They make their way into everything we create and put out into the world. From the colors we use to the photography we share to the words we write, these guidelines help us stay true to what we’re all about.

Logo
Logo
Logo
Logo 2021
Logo Animation2021
Typography2021
Color Palette2021
Illustration
Illustration 2022
Icons2022
Design Components2021
Mobile App2021
Website2021

Instagram2021
Advertising
Advertising
Advertising 2022
Streaming Video2021
SWAG
SWAG
SWAG 2021

Comments

Please maintain comments positive and constructive. Comments that are a grievance against the company, product, or service and/or are unrelated to the work shown or the in-house team details presented will be removed.