In-house team Est. N/A
Creative
Our creative team works with brand experts, a marketing ops wizard, and a skilled PR voice to bring our brand expression to life. As part of the marketing team, we handle requests for teams across the company, and we always add a little fun to the process. Whether we’re working on paid ads, university campaigns, new feature launches with UX, thought leadership, giveaways, or internal requests, it’s all in support of Zipcar’s mission to enable simple and responsible urban living.
Team Members (5)
(AS OF PUB. DATE: Nov/21/2024)
Charisse Gallagher
Creative Director
Darryl Dieudonné
Lead Copywriter
Matt O’Connor
Copywriter
Nick Gianetti
Art Director
Alex Barbosa
Associate Art Director
On working in-house…
Benefits
We get to see the immediate impact of our work and collaborate with all kinds of teams across the company. We also get direct feedback from Zipcar members, which helps us quickly adapt and optimize creative. Of course, having our sole focus on Zipcar is a huge benefit. And we all take pride in being brand stewards, making sure everything we do stays true to our mission and values.
Challenges
Juggling our daily workload with long-term strategy can be tricky, especially with so many priorities. We’re good at finding creative, cost-effective ways to make things work if faced with a challenge. It’s all about being flexible and finding the balance between efficiency and effectiveness. Keeping campaigns fresh is always a challenge, but we’ve learned to stay true to the brand and not overthink the repetition.
On working with…
Others
With our small team, we leverage each other’s strengths and know when to get outside help. We have some go-to freelancers that help us manage our workload and stay flexible with deadlines. We also partner with different people, studios and agencies on bigger swings or to fill any gaps in our skill set, like animation or video editing.
Guidelines
Clear, flexible guidelines keep us on track and streamline our process when working with freelancers or partners. No need to get bogged down in the small stuff. Having a solid library of brand assets also helps us iterate faster. And since we’ve been around for over 25 years, having updated guidelines is crucial for success. We love having a strong brand system—it’s a solid foundation that leaves room for creativity on each project.
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