As an in-house design team we have the opportunity to develop a deep understanding of both the product and the audience. We are able to create and refine our own workflows. Our team has more flexibility in setting processes that work best for us, making design work more efficient and cohesive. This consistency not only helps streamline the creative process but also improves overall quality as team members gain a better idea of what works over time.We often work closely with other departments like marketing, product design, people ops, engineering and sales. This close-knit cooperation provides valuable insights into how the business operates and how design can better support other functions (plus it’s interesting to understand how other professions work). The relationships built over time lead to a positive, supportive work environment, and fosters a culture of open feedback where team members can collaborate on solutions and continuously improve their work.We also get the rare opportunity to see how a brand works and evolves over time, how the audience engages with it, and where improvements are needed, which presents unique, and exciting professional challenges.

Challenges

We often face pressure for quick turnarounds while striving to maintain high quality and innovative solutions. This ongoing demand can lead to a struggle against burnout and boredom, as repetitive tasks may diminish enthusiasm for the brand.The other challenge is maintaining a consistent brand identity across various departments and stakeholders. Sometimes we must navigate internal politics and differing opinions, which can complicate decision-making processes. Handling resource constraints – such as limited budgets and personnel – requires creative solutions, and right expectation setting.