In-house team Est. 2021
Yelp Creative Team
We’re a team of writers, designers, and project managers who make up Yelp’s internal creative agency. (And at least one of us is obsessed with eggnog.) Our sole purpose is to enable fandom, both inside and outside of Yelp. We don’t just make pretty things: We make things that move people to take action and to feel something, because our work is only as good as the fans* it creates.
Our work is founded on a deep understanding of people, shaped by endless curiosity, listening, and learning. We uncover and share the stories within Yelp—stories that are as diverse and interesting as the community itself. They range from introducing the world to great people, “Stan the plumber saved my pipes and my life”, places to go, “The staff here makes you feel like family”, things to try, “The spaghetti carbonara will make you cry”, and products to help businesses, “Waitlist doubled my repeat customers”.
* Fan. Noun: Someone who is so passionate about something that they are compelled to share it with others, spreading the love and creating more fans. Doing our best work means creating fans of local businesses, fans of Yelp, and fans of our team.
FOLLOW THE TEAM AT
yelp-creative.com
Team Members (23)
(AS OF PUB. DATE: May/23/2022)
On working in-house…
Benefits
Access: Being Yelp’s in-house creative agency gives us better access to the people and creative opportunities not typically afforded to an outside agency.Creative Partnership Org: Due to our staffing and org model, we’re equally poised to conceive of any campaign concept with the ability to develop an idea from strategy to execution.Skills: And it’s all underpinned by our deep well of expertise in Creative strategy, Interaction Design, Prototyping, Visual Design, Interior Architecture, Copywriting, Brand Identity Design, Wayfinding, Graphic Design, Information Design, Animation, Video, Motion Graphics Packaging, and 2D/3D Illustration.
Challenges
Scaling, velocity, quality and or prioritization.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eget scelerisque arcu, sed scelerisque enim. Cras eget vulputate est, quis vehicula est.
On working with…
Others
We work with freelancers and agencies when we’re at capacity or when we don’t have the skills in-house.
Guidelines
Our brand guidelines let us spend less time on pixel and copy perfection, and more time on big ideas that get people to feel something.
We love the age-old adage, “keep it simple, stupid.” In the spirit of keeping it simple, we created a campaign to help business owners get the most out of Yelp with this one simple fact: Study shows 97% of people make a purchase after visiting Yelp.
Our superpower is people—the people that dare to go forth to try new things, then come to us to share those experiences. This campaign is an ode to those people and the businesses they love. We named this call to arms, “Yelp onward”.
Comments
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