In-house designers are immersed in the culture and vision of an organization, unlike agencies, because they have a longer-term relationship with it—the mission, the products and services. Familiarity with the brand is cumulative. We get to know the brand closely—the audience we try to reach, and how to serve them best. We rub elbows with other departments who research, analyze and strategize the work we do. We can learn from each other and elevate marketing efforts. The organization benefits, because in-house designers are more invested in the mission by becoming completely involved in it. It takes time to acquire product knowledge and understand customer profiles. Consistent expectations from leadership, team and clientele, which can lead to better camaraderie/working more efficiently. It’s a different kind of camaraderie when your in-house creative team works on a mission that changes people lives for the better. Meaningful work is what we do.

Challenges

The challenges as part of an in-house team are similar to that of an outside vendor’s team. Challenges like compliance guidance, restrictions on what types of messaging is allowed, etc. would still be in place. There is always more work, less time and not enough hands to accomplish everything as there is a marketable benefit of having and in-house team that lives and knows the brand. Although the variety of work available for in-house designers can be surprising, sometimes it can feel a bit monotonous, like having the same thing for dinner every night, with a twist on the side dishes. But this is where the true challenge lies. You need to tell the story in a fresh, interesting way. Or let current events, holidays or seasons influence the content of your work. Every year is different because the brand is evolving to meet the needs of your audience.