March 27 & 28
Dallas, TX

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March 27 & 28

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Veronica Medina

Design Director

Lubbock, TX

Veronica Medina is the first Director of Design at Texas Tech University. With fourteen years of experience in design leadership, publication design, advertising, branding, and design education, she leads a team of award-winning designers tasked with creating projects like the “From Here, It’s Possible” campaign and Evermore Magazine. As the creator of the new Texas Tech wordmark, she leads the creative charge for her alma mater in developing a new aesthetic for the university.

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Texas Tech University

Committed to teaching and the advancement of knowledge, Texas Tech University, a comprehensive public research university, provides the highest standards of excellence in higher education, fosters intellectual and personal development, and stimulates meaningful research and service to humankind.