Sue Murphy
Global Senior Director of Design
Atlanta, GA
Sue grew up in Ireland, spending most of her time in a small town coding websites and making TV commercials featuring her cousins. After earning a degree in Visual Communications in Dublin, she received a scholarship to the Savannah College of Art & Design in the US, where she earned her Masters in Advertising. Her career has spanned design and advertising agencies across different cities, giving her a unique blend of branding and global experience. She worked in Amsterdam for Edenspiekermann, then moved to the US, working at Ogilvy, Wolff Olins, Wieden+Kennedy, and Gretel in New York, Atlanta, Portland, and San Francisco.
Currently, Sue is the Senior Global Director of Brand Design at The Coca-Cola Company, overseeing the world's most iconic and beloved brands in their 200+ brand portfolio.
Before joining Coca-Cola, her clients included Airbnb, Chobani, Google, Amazon, and Samsung. Sue and her work have been featured in Wired, FastCompany, Rolling Stone, and It’s Nice That. She speaks at various conferences, offering a humble and honest viewpoint on branding, mentors students, and judges award shows. Sue is an obsessively curious consumer of culture, branding, and design.
about
The Coca-Cola Company
The Coca‑Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.
Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.
We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
Online
coca-colacompany.com
On Instagram
@TheCocaColaCo
Jump to other speakers
Day 1
March 27
David Rager / Madison Maureen Raisch / Alexandre Viault / Alicia Cheng / Stephanie Hall / Dimitri Hekimian / Sofia Bodger / Li-Anne Dias / Josh Payton / Kota Kobayashi / Sue Murphy
Day 2
March 28