style='height:348px!important;'It would be easy to think that students would not yet have the mettle, knowledge, or experience to imagine and execute a fictional comprehensive identity program, yet the entries for this category displayed a tremendous grasp on the complexities and breadth of scope that these kind of projects demand. The judges were genuinely mesmerized by these efforts, and it was the re-imagining of what firearm brand Colt could be that satisfied them the most as a representative of the potential that these students have in the identity industry.