style='height:348px!important;'It would be easy to think that students would not yet have the mettle, knowledge, or experience to imagine and execute a fictional comprehensive identity program, yet the entries for this category displayed a tremendous grasp on the complexities and breadth of scope that these kind of projects demand. The judges were genuinely mesmerized by these efforts, and it was the re-imagining of what firearm brand Colt could be that satisfied them the most as a representative of the potential that these students have in the identity industry.

Colt Firearms by Astra Sodarsono
Chemex by Hamish Haydon
Republic Airlines by Andrea C. Gill
Tampa Bay Lightning by Spencer Bigum and Shannon Hartmark
Pawsh by Jenny Chung
Ecohabit by Stephanie Tan
Azure by Thomas Lawlor
Southern Soap Works by Andrea C. Gill
Neue Galerie New York by Yooin Cho
Shipley Donuts by Dave Whitley

Browse entries