By far the most popular category, logos were hard to judge not just because of the amount but because of the wide range of concepts and executions for such a menagerie of clients: from local laundromats to airlines to global corporations. Judges gravitated to entries that were quick and easy to understand but they also found joy in a few logos that demanded decoding and even overly ornate entries. Establishing the selections within the rating hierarchy — 5 stars for unanimous approval for inclusion, followed by 4 stars and 3 stars for non-unanimous inclusion — took a significant amount of time as judges discussed the merits of each one. Everyone agreed on one thing: Comedy Central's appropriation of the copyright symbol and a flawless execution set the standard for what logo design can achieve.

Comedy Central by thelab
VT Green by Ian Jamieson
Pew Center for Arts & Heritage by johnson banks
Pogo by Tymn Armstrong
Eastside Music by Goldlunchbox
Slice by Manual
Cortica Neurosciences by Dan Gutierrez
Yale Mountaineering Club by Ian Jamieson
CONO by Noblanco
Punto Orgánico by Infinito
Peabody Opera House by Fleishman-Hillard Creative
Cultures East by Oxide Design Co.
Roothead Studios by Roothead Studios
Denton Domino Hall by eggnerd
Emery Reddy by Jesse Reed
Air House Records by Michael Lassiter
Olmsted Palmer Interiors by Michael Lassiter
Lynn Eva Barber by Ken Barber
Far From the Tree by Ian Jamieson
Pfizer by Siegel+Gale
Ocean Consulting Group by Mark Gowing Design
Dixon’s Apple Orchard by 3 Advertising
Madame Brussels Lane by Studio Alto
Doppelpager by Miles Design
CoHotels by ONE UP
Nigerian Eagle Airlines by Interbrand
Ted Perez + Associates by Ted Perez + Associates
Czech Rugby Union by Lumír Kajnar
Tonteknik Recording by Avalanche Creative

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