Comprehensive Identity Programs






Stephanie Tan


Penny Dombroski
Tamara Nyholt
Mark Queenin
Heather Rennie


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Ecohabit by Stephanie Tan
Ecohabit by Stephanie Tan
Ecohabit by Stephanie Tan
Ecohabit by Stephanie Tan
Ecohabit by Stephanie Tan
Ecohabit by Stephanie Tan


Manufacturers of eco-friendly, plant-based household cleaning agents. Their audience are predominately females 30 to 50 years old, probably with young families who are in a higher salary bracket. They are responsible for cleaning duties and have a concern for keeping the earth green for future generations.


The challenge was to communicate an eco-friendly look and feel that looked clean, natural, positive, and friendly, with a lighthearted twist. The other challenge was that the products and logo needed to primarily appeal to women who would rather spend a little more on a product, knowing it would be beneficial in the future to their children.


The logotype has a sensitivity to it, in that it feels organic and sweet, with the soft undulating curves and lowercase treatment. By using just two colors on the packaging, the products look deceptively inexpensive and eco-friendly by not appearing wasteful or extravagant. The white space feels clean and modern, and the supporting italicized serif type gives an air of elegance. The quirky illustrations bring a smile to your face yet have a gentleness and whimsy in the line and subject matter. The logotype and elements feel like they’re working harmoniously to communicate an overriding environmentally friendly message.

Stephanie’s design process was always heavily documented in the form of loose sketches right through to the polished product. Her journals were stunning. She stood out early on with her sensitivity to typography and diverse illustrative style, which is showcased nicely in this project. She always stayed true to herself in the design process and added her trademark whimsy to every assignment. I think this project somehow embodies all the great things about Stephanie. — Penny Dombroski, tutor, and Nick Konings, graphic design course leader of Media Design School

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