A boutique Soap Company. A mix between an upscale Manhattan loft and the production line of a factory, the soap company is like a “drop-in spa.” Small indulgences, self-pampering, and the seemingly lost art of fragrance. With 200 fragrances to choose from, customers can create their own dream blend of soap and spa products.
Create an identity that includes stationery, packaging design, environmental design, and web design.
The concept was Japanese Art Deco. The inspiration of koi fish and the architecture of the Art Deco era. Bright colors and clean lines. There were more than 100 sketches for the identity and more than 200 color selections for the whole identity.