Highlighting the work and the people of in-house design, communication, and brand teams from companies around the world.

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Est.

2006

Headquarters

London, UK


MOO set out to disrupt the global print industry. Now we create a whole range of expertly crafted stationery and promotional items that help businesses start conversations, open doors and strengthen relationships. 

Company size

300+

Industry

Printing

In-house team Est. 2006

Creative Team

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MOO helps businesses look their best – so we have to look, sound and feel our best, too. And although we make a lot of paper products, as a team we try to avoid making “wallpaper”. We want to grab attention and help people understand what MOO is about. We work and collaborate (we’re a friendly bunch) with other teams to create a wide variety of projects – from brand guidelines and product launches to social campaigns, emails, direct mail and more. 

Team Members (13)

(AS OF PUB. DATE: Aug/22/2022)

Emma Alfano-Hughes

Junior Designer

Phil Bailey

Lead Designer

Millie Davies

Head of Design

Katie Lyssejko

Social Designer

James North

Creative Director

Shannen Patten

Traffic Coordinator

Sarah Roker

Copywriter

Ed Ross

Lead Copywriter

Ben Rosser

Senior Artworker

Chelsea Smith

Designer

Yoshi Takagi

Head of Brand Design

Emily Wheeler

Senior Creative Artworker

Rob Wilson

Lead Photographer

On working in-house…

Benefits

Long term thinking: You can focus on pushing areas forward gradually and realistically. 1% better each week makes a huge difference by the end of the year.Top level access: Being in-house gives you access to the real decision makers. That great idea or business changing thought is always just a Slack or corridor conversation away from being bought. Trial and error: Not everything will be a success and that’s okay. But that’s much easier to say when you can jump straight back into a new thing vs an agency who’ll be back working on another account – and might not get another chance to prove themselves.

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Challenges

Fatigue: The thrill of agency life is in large part because no two days are the same. A new account comes in. There’s a new sector to learn about, new tones of voice and brands to jump into. So the challenge is to bring that same sense of opportunity to each new MOO brief.

On working with…

Others

We have weekly catch ups with the social and email teams, and work with everyone from UX to HR to the CEO. Although we’ve grown, and we’re Zooming more these days, it still feels like a little village. 

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Guidelines

To create a consistent look and feel, we have guidelines for colour, fonts, photography and copy. Of course, as a brand and businesses we’re evolving, so it’s about making sure those guidelines continue to serve us well. 

Water Bottle launch

Our very first non-paper product, so we really wanted it to make a splash. 


Water Bottle launch
Water Bottle launch
Water Bottle launch
Water Bottle launch
Water Bottle launch
Fantastic fake brands 

We invented five fictional brands to showcase our products, brands we’d be totally into if they were real. This one’s a fancy donut shop.


Fantastic fake brands 
Fantastic fake brands 
15 years of MOO 

Celebrating our 15th anniversary (our “birth-yay!”) with a gallery of milestones along the way. 


15 years of MOO 
15 years of MOO 
15 years of MOO 
15 years of MOO 
Reasons to MOO it 

Why should someone use MOO? We came up with many good reasons. Hundreds of them, actually. 


Reasons to MOO it 
Reasons to MOO it 
Reasons to MOO it 
Reasons to MOO it 
HR initiatives

Two in-house referral schemes, designed to catch the attention of colleagues on their way for yet another coffee. 


HR initiatives
HR initiatives
HR initiatives
A-Z of MOO

A direct mail piece to show people all the things we do – that aren’t just Business Cards.


A-Z of MOO
A-Z of MOO
A-Z of MOO
A-Z of MOO
Surprise email

Turning a discount email into something more interactive and, well, surprising. 


Surprise email
Surprise email

Adding a bit of consistency to our video work, defining them as distinctly “MOO’ from the get go. 




MOO idents
MOO idents
New sustainable packaging

It was high time our packaging became fully recyclable, and we used the opportunity to make it a lot nicer, too. 


New sustainable packaging
New sustainable packaging
New sustainable packaging
New sustainable packaging
New sustainable packaging
Display boxes launch

Showing that something practical can also be beautiful, by keeping things clean, uncluttered and colourful.


Display boxes launch
Display boxes launch
Display boxes launch
Display boxes launch
Display boxes launch

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