In-house team Est. 2017
Chobani Creative
Our team fights for happily ever after. We believe in and harness the power of creativity to further Chobani’s mission of bringing good food to all people. That comes to life through a variety of streams—most notably packaging, campaigns, experiential, brand moments, and internal initiatives.
FOLLOW THE TEAM AT
instagram.com/underthelid/
Team Members (34)
(AS OF PUB. DATE: Nov/5/2021)
May Aboubakr
Senior Director, Creative Operations
Alexandra Berlin
Senior Producer
Michael Ciancio
VP Creative
David Cohen
Senior Retouching Artist
Simone Cutrì
Senior Designer
Mark DiNoia
Senior Studio Manager
Michaela Early
Senior Designer
Jillian Esposito
Project Manager
Wilma Faget
Senior Digital Producer
Lauren Fein
Senior Producer
Dane Feldman
Managing Editor
Lauren Festa
Creative Copy Lead
Connor Hammond
Producer
Lauren Hodges
Senior Designer
Allyn Hughes
Design Director
David Isaac
Head of Creative Production
Ranise Jackson
Project Manager
Kristy Kelly
Senior Producer
Jin Kim
Senior Designer
Gabrielle Lamontagne
Design Director
Talia Levinas
Designer
Mel
Designer
Luisa Makula
Project Manager
Julia Panek
Art Director
Glen Pannell
Senior Production Artist
Emily Raively
Senior Production Artist
Terrence Sanchez
Senior Project Manager
Leticia Sarmento
Senior Designer
Michael Skinner
Senior Production Artist
Thomas Stevens
Director of Studio, Packaging & Retouching
Tracie Susalis-Braunstein
Production Artist
Anisa Suthayalai
Creative Director
John Vetter
Designer
On working in-house…
Benefits
Falling in love with one client. We’re lucky enough to have created a visual identity and brand world that’s ripe for exploring. Inspired by both American and Turkish traditional folk art, our brand strikes a balance of paying homage to our roots, while also highlighting where we’re headed. We believe this world is full of uncharted territory, and that’s what we aim to set out and explore at the onset of every project. Visibility into the entire business. On the agency side, it’s quite customary to react to a specific brief. Internally, we still react to briefs, but it comes with the added knowledge of seeing exciting stuff happening across the organization at all times. We naturally leverage that knowledge to feed into our creative response and connect the dots between streams where possible. Creating briefs ourselves. When we see an opportunity for the brand to take part in a conversation, we jump on it. A great example of that is our #FillUpTheirPlate campaign from two years ago. In partnership with our Communications and Marketing teams, we brought national attention to a local issue by clearing lunch debt in schools where lunch shaming was happening, and invited other brands to take part on social media. This turned into legislative conversations that brought the issue to local and federal government officials.
Challenges
Prioritizing! Over the last few years, our team has developed wonderful relationships with teams across the organization, and we’re just hungry to do it all (no pun intended!). But how do you decide what’s priority when you see a lot of stuff with equal importance? Whether our creativity is helping the Demand team drive awareness and sales, or working with the People team to create compelling internal initiatives that help recruit and retain top talent, we get so excited about it all that determining what gets all the love can sometimes be a challenge.
On working with…
Others
We collaborate with multidisciplinary artists, partners, and creative talent across the board—most importantly, to help provide a fresh perspective on the brand and support us on highly specialized projects. We call it our Friends and Family Network.
Guidelines
From product and marketing to content and packaging, everything that the team creates is recognizable as Chobani. The elements in our visual system are building blocks—we’re constantly constructing new things. Our guidelines have been in constant evolution since the company has branched out of the dairy aisle. They help us maintain a consistent essence and allow the brand to be expressive. We’re currently working on a digital version that is more easily editable and shareable.
Comments
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