Brand New Conference


15 – 16


Presenting Sponsors

Event Sponsors

Supporting Sponsors

Boost Sponsor

Theresa Fitzgerald

VP Brand Creative 

Sesame Workshop

New York, NY

Theresa Fitzgerald is currently the Vice President Creative at Sesame Workshop, the nonprofit educational organization behind Sesame Street. Leading the in-house Brand Creative team dedicated to the mission of helping kids grow stronger, smarter, and kinder. Theresa has spent over 25 years developing creative to entertaining, educating, and engaging young minds. Prior to Sesame, Theresa oversaw design and branding vision at Nickelodeon, Snoopy & Peanuts, Scholastic, Mattel, and National Geographic. She is an adjunct professor at New York University / Steinhart teaching design, an Educational Team Member at the Smithsonian's Cooper Hewitt supporting Design in the Classroom, and has been a Guest Speaker at NYU, SVA, AIGA/NYC, Parsons, Cooper Hewitt Family Day, and Rochester Institute of Technology. Theresa is always committed to problem solving, mind-evolving, and boiling it down to the essence of the big idea with humor and delight. Theresa has traveled all over the world, but always loves comes home to Brooklyn.