Ben Hulse and Greg Durrell
Partners
Hulse & Durrell
Vancouver, BC
Hulse & Durrell is a Vancouver-based design firm that develops brands, products and films for ambitious organizations that want to make a lasting impact. From tech startups to the Olympic Games, we solve complex challenges with solutions that feel deceptively simple. We design brands that last.
Partners Ben Hulse and Greg Durrell began working together in 2007 on the Vancouver 2010 Olympic & Paralympic Games design team, and went on to lead an award-winning, comprehensive rebrand of the Canadian Olympic Team in 2011.
More recently, they have provided design leadership for several International Olympic Committee initiatives, from digital channels to global licensing programs. In addition to Olympic design and branding, Hulse & Durrell have directed documentary films, led startup teams, toured in rock bands, and consulted for some of the biggest names in tech, telecom, and broadcast.
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TALK TOPIC
Creating and repositioning brand systems for some of the most strangely complex sports brands in the world — including the Olympic Heritage Collection, a global licensing program that covers over a century of Olympic art and design.
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Day 1: September 15
Charles S. Anderson / Clara Mulligan / Manuel / Mackey Saturday / Dirk Barnett / Beth Sachan / Austin Gray / Bryce McCloud / Kristine Arth / Matias Duarte / Michael Johnson & Tim Murray
Day 2: September 16
Tony Brook / Luke Stockdale / Min Lew / Mike Alderson / Ben Hulse and Greg Durrell / Ashley Strauss / Derrick Castle / Benji Peck / Theresa Fitzgerald / Jim Sherraden