Charles S. Anderson
Founder and CCO
CSA Design
Minneapolis, MN
Charles S. Anderson is a design entrepreneur and creative director. Anderson's company CSA Design specializes in creating brand identities, in addition to analog, digital, and interactive products, and is among the profession's most influential design firms. CSA Design's early work for the French Paper Company helped create a new design approach by merging elements of the past and present, resulting in a modern design aesthetic that continues to this day. In addition to their client work, CSA Design is unique in creating an extensive archive of licensable artwork, and has expanded the definition of design. Throughout his career, Anderson has championed the idea of design as a product rather than solely a service to corporations. CSA Design has produced award-winning work for a diverse list of clients including Target, French Paper, Nike, Paramount Pictures, CustomInk, The New York Times, Facebook, Speck, Turner Classic Movies, Urban Outfitters, and others. CSA Design's work has been exhibited in museums worldwide, including the permanent collections of the Museum of Modern Art, New York and other institutions. In 2014 Anderson was honored with the AIGA Medal for exceptional achievement in the field of design.
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TALK TOPIC
Logos we've designed over the decades and the stories behind them.
We believe that the recipe for good design begins with a heaping dose of give a shit topped off by hard work, skill and craft, with a dash of humor and a sprinkle of compassion and humility. (Talent is also helpful.) We believe that strategy is important, but we find that it works best when joined with artistic intuition, good ideas, and attention-getting art. We believe that a logo's most valuable asset is the reputation of the company that it represents. We believe that our job as designers is not just to create a brand or deliver a message, but to give that brand or message a tangible and inherent artistic value that connects on a visceral, as well as visual, level.
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Day 1: September 15
Charles S. Anderson / Clara Mulligan / Manuel / Mackey Saturday / Dirk Barnett / Beth Sachan / Austin Gray / Bryce McCloud / Kristine Arth / Matias Duarte / Michael Johnson & Tim Murray
Day 2: September 16
Tony Brook / Luke Stockdale / Min Lew / Mike Alderson / Ben Hulse and Greg Durrell / Ashley Strauss / Derrick Castle / Benji Peck / Theresa Fitzgerald / Jim Sherraden