Min Lew is a Partner, Creative Director and Managing Director at Base, an international branding studio with a presence in New York, Brussels, and Geneva.
Along with her team at Base, Min works from the standpoint that truly iconic brands are born from a personality-first strategy. That by focusing on the human aspects of a brand, deeper, more personal connections can be made between people and companies. In her role as a designer, brand strategist and manager, she has helped to build personality-driven brands for an eclectic range of clients that include MoMA, JFK Terminal 4, Meatpacking District, Neuehouse, Kiki de Montparnasse, Coca-Cola, Gagosian Gallery, Puma, Milk, Museum of Sex, L'Oreal, Le Pain Quotidien, Pantone, Wellesley College, Kanye West, and more.
A graduate of Yale University's MFA program, Min is an adjunct professor at the School of Visual Arts and a guest critic at Parsons School of Design. Next to passionately building brands and Base, she is a regular speaker at industry conferences and previously served as a board member of AIGA/NY. Her work has been featured in and has contributed her thoughts on design and branding to publications that include The New York Times, Bloomberg Businessweek, The Wall Street Journal, Adweek, Creativity, Creative Review, Surface, Fast Company, and others.