Brand New Conference


15 – 16


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Dirk Barnett

Design Director, Nike Global Brand Design, NikeWomen


Portland, OR

As Design Director of NikeWomen on Nike’s Global Brand Design team, he helps supervise and maintain the look and feel of NikeWomen across all Nike channels globally. Before jumping into the world of corporate branding, he spent several years in the editorial design world. His last round in editorial was spent as Creative Director at The New Republic, where he supervised the rebranding of this nearly 100-year-old title on politics and the arts, working alongside Facebook co-founder Chris Hughes to redesign the print, web and tablet components. He has served in similar roles at the Newsweek Daily Beast Company, Blender, Maxim, Key, the New York Times Real Estate Magazine, Play, The New York Times Sports Magazine, Premiere and Anthropologie.  His work has been recognized by British Design and Art Direction (D&AD), The Art Directors Club (ADC), Creative Review, Print, Photo District News (PDN), the Type Directors Club (TDC), The Society of Publication Designers (SPD), the American Society of Magazine Editors (ASME), the American Institute of Graphic Arts (AIGA), Communication Arts, PRINT, and American Illustration / Photography.  Barnett has chaired and juried competitions for the Art Director’s Club, American Illustration, the American Society of Magazine Editors, Applied Arts, the Art Directors Club, and the Society of Publication Designers. He has lectured throughout the United States and abroad including Copenhagen, Oslo and Hong Kong. He has taught at the School of Visual Arts, and lives in Portland, Or with his wife Gaffney, a jewelry designer, and their two sons Bodhi and Max.