Dirk Barnett
Design Director, Nike Global Brand Design, NikeWomen
Nike
Portland, OR
As Design Director of NikeWomen on Nike’s Global Brand Design team, he helps supervise and maintain the look and feel of NikeWomen across all Nike channels globally. Before jumping into the world of corporate branding, he spent several years in the editorial design world. His last round in editorial was spent as Creative Director at The New Republic, where he supervised the rebranding of this nearly 100-year-old title on politics and the arts, working alongside Facebook co-founder Chris Hughes to redesign the print, web and tablet components. He has served in similar roles at the Newsweek Daily Beast Company, Blender, Maxim, Key, the New York Times Real Estate Magazine, Play, The New York Times Sports Magazine, Premiere and Anthropologie. His work has been recognized by British Design and Art Direction (D&AD), The Art Directors Club (ADC), Creative Review, Print, Photo District News (PDN), the Type Directors Club (TDC), The Society of Publication Designers (SPD), the American Society of Magazine Editors (ASME), the American Institute of Graphic Arts (AIGA), Communication Arts, PRINT, and American Illustration / Photography. Barnett has chaired and juried competitions for the Art Director’s Club, American Illustration, the American Society of Magazine Editors, Applied Arts, the Art Directors Club, and the Society of Publication Designers. He has lectured throughout the United States and abroad including Copenhagen, Oslo and Hong Kong. He has taught at the School of Visual Arts, and lives in Portland, Or with his wife Gaffney, a jewelry designer, and their two sons Bodhi and Max.
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TALK TOPIC
The horrors and joys of jumping into the world of corporate branding after nearly 20 years in the editorial design world and how that jump affected my brain and creative confidence. This will be a highly personal tale of how I left a field at the top of my game and “started over” in a field that required me to rethink how I am creative. I will showcase this with 2-3 projects here at Nike that will illustrate how we work as a team in one of the hottest categories on the Nike campus.
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Day 1: September 15
Charles S. Anderson / Clara Mulligan / Manuel / Mackey Saturday / Dirk Barnett / Beth Sachan / Austin Gray / Bryce McCloud / Kristine Arth / Matias Duarte / Michael Johnson & Tim Murray
Day 2: September 16
Tony Brook / Luke Stockdale / Min Lew / Mike Alderson / Ben Hulse and Greg Durrell / Ashley Strauss / Derrick Castle / Benji Peck / Theresa Fitzgerald / Jim Sherraden