SPACES by TOKY Branding + Design

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CLIENT

The first non-profit, public benefit organization created with a national focus on art environments and self-taught artistic activity. SPACES’ (Saving and Preserving Art and Cultural Environments) mission is to identify large-scale art environments and publicly accessible self-taught artistic activities and document these artworks through a wide range of visual and audio records.

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BRIEF

Create an identity system to represent a multitude of locations and art subjects without being specific to any one installation. SPACES needed a system that was flexible and worked with existing photography.

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APPROACH

The logo shape encapsulates the artists’ environments that SPACES preserves. The photograph changes for multiple locations and installations creating a wide range of environment logos.

TOKY was already engaged in the development of our website, so we asked them to design a new brand mark for our multi-faceted mission. Because art environments are built for a myriad of reasons, we needed a logo that would be reflective of the cultural diversity behind these creations. TOKY created a logo whose interiors are always changing—a perfect solution for a complex problem. — John Foster, Board of Trustees of SPACES