This is one of our favorite categories, where logos and identity elements come alive, literally, to enthrall the viewer. But, just like the previous year, the judges had a hard time defining what made each project worthy of inclusion: was it the slick animations? Was it the arrangement of a montage? In the end, they all agreed that it had to be the idea and the core visual assets that should be commended. Wolff Olins' logo concept for Current TV—a flag in perpetual motion—was not just a flawless and hypnotic animation but a great piece of typography on its own. Its successful deployment on television was further accentuated by the journalistic tone of the channel's imagery and footage and a no-frills palette of colors, typefaces, and on-screen layouts.

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