CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Art Director

Konstantinos Tsaas

Creative Director

Irene Adler

Editor

Alex Neck

Illustrator

Laura Molinari


TAGS

, , , , , ,


LINKS

amsa.tv

Industrial Tomato Inc. by Azienda Milanese

CLIENT

A new Athens, Greece-based publishing house mainly focused in contemporary artist’s catalogues and graphic design publications. People working in media services and the art business are their main target group.


BRIEF

Industrial tomato Inc. needed both a main book insignia for all of their publications and a “regular” logo for the company. They asked for something happy, colorful, contemporary, and memorable to go with the post modern culture of the company.


APPROACH

We stayed clear and simple by visualizing the already memorable Industrial Tomato brand to its visual core. A square tomato with two little green leafs was the answer. Distinctive, happy, fresh, juvenile, and well designed, we feel that its ironic approach gives both a pop lightness, and a market heaviness reflecting the client and the spirit of the client’s audience.

Industrial Tomato Inc is very proud to have the square tomato logo on our books. It represents exactly the spirit and the culture of us and of our readers. We enjoy it each and every day. — Mrs. Niki G. Pavlou, Sales and Marketing Director of Industrial Tomato Inc.

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