CLIENT
An Austin, TX, based designery that collaborates with a handful of clients each year. They’re a collection of behavioral analysts and cultural contributors. Ptarmak crafts brands, designs packaging, moves graphics, and makes things—with all their heads, hands, and hearts.
BRIEF
No one asked me to do this, but I knew it needed to be done. JR Crosby (CE-Owner) designed a new PTMK logo, and I flipped out at the chance to get my grubby hands on that AI file.
APPROACH
It was a great exercise to turn on the guides and let the movements present themselves. Using the pieces and lines that were in the final lockup, I extended, stretched, and exploded them into recognizable but pre-birth forms of their future selves. The offset solids also sparked the idea to have them constantly in a state of agitation—jittering as if electrons around the nucleus of the letters PTMK.
