CLIENT
A program that brings together institutions and companies committed to the development of baking and patisserie in Peru. It is aimed at the general public. Munaypan means “We want bread” in Quechua, a native language spoken in the highlands of Peru.
BRIEF
Create a warm, cozy logo that invites one to consume and seek out Peruvian bread in all its varieties.
APPROACH
Our simple and direct solution is a literal representation of the name, Munaypan, in the shape of a heart, which is also that of a typical type of Peruvian bread.
Peruvian cuisine is causing quite a stir around the world, but the vast wealth and array of offerings of our breads are still not well-recognized, even within Peru. Our mission is to promote bread making in Peru. From the start, thanks to advice provided by Infinito, we understood the importance of doing this with a name and visual identity that expressed warmth and closeness, making us accessible to the general public. The results have been very satisfactory, our new identity is recognized and has helped us achieve our goals. — Alejandro Daly, Chairman of MunayPan
