CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Account Director

Claudia Boggio

Designer

Franco Zegovia

Design Director

Alfredo Burga


TAGS

, , , , , ,


LINKS

infinito.pe
munaypan.pe

Munaypan by Infinito

CLIENT

A program that brings together institutions and companies committed to the development of baking and patisserie in Peru. It is aimed at the general public. Munaypan means “We want bread” in Quechua, a native language spoken in the highlands of Peru.


BRIEF

Create a warm, cozy logo that invites one to consume and seek out Peruvian bread in all its varieties.


APPROACH

Our simple and direct solution is a literal representation of the name, Munaypan, in the shape of a heart, which is also that of a typical type of Peruvian bread.

Peruvian cuisine is causing quite a stir around the world, but the vast wealth and array of offerings of our breads are still not well-recognized, even within Peru. Our mission is to promote bread making in Peru. From the start, thanks to advice provided by Infinito, we understood the importance of doing this with a name and visual identity that expressed warmth and closeness, making us accessible to the general public. The results have been very satisfactory, our new identity is recognized and has helped us achieve our goals. — Alejandro Daly, Chairman of MunayPan

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