A new Croatian marketing/PR agency run by three big, hairy, experienced communication specialists. After working in big agencies, they decided to start their own company utilizing their skills in more alternative ways (i.e., guerrilla, Internet, etc.).
Design a strong, dynamic, original mark that separates Grizli from the usual serious, corporate logos of other agencies.
We focused on their name, Grizli, which is tge Croatian spelling for“grizzly bear.“The name was perfect: the owners also visually reminded us of bears, and they were hungry for success. Since there are tons of logos featuring bears, and we didn’t want the logo to look like a sports team, we decided to focus on the bear metaphor: a bear is large (heavy font), hairy, and brown. Brown color was also chosen because they could could own it—no other marketing firm in Croatia uses it.