Congress Hall by Mucca Design

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CLIENT

An oceanfront resort in Cape May, NJ, that dates back to the mid-nineteenth century. Having once played host to the Gilded Age’s most prominent statesmen and socialites, the hotel is now a popular travel destination.

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BRIEF

Because Congress Hall’s earlier identity failed to communicate its place in American history, our objective was to re-imagine the hotel’s origins in a fresh and forward-looking manner. In addition, we were asked to include stars, stripes, flags, and other visual Americana in our design. The challenge lay in incorporating these elements subtly while still creating a logo that reflects the hotel’s charm and hospitality.

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APPROACH

We created a crest that expresses Congress Hall’s commitment to hospitality while subtly reinforcing its American upbringing with star and twine details. Within the crest is a monogram, which can be easily employed across a broad range of applications that require a simpler logo.

We wanted to create a new logo that was thoughtful and more meaningful to the history of the hotel, which was established in 1816. Mucca Design brought a fresh new perspective to the project while leveraging our history, stories, and core values. They used this background to create a beautiful new logo that truly represents Congress Hall as an iconic, historic brand. We are very excited to begin using the new logo in marketing as well as on our branded merchandise, which is sold through our Tommy’s Folly gift shops. — Colleen Buckley, Vice President of Marketing of Cape Resorts Group