An oceanfront resort in Cape May, NJ, that dates back to the mid-nineteenth century. Having once played host to the Gilded Age’s most prominent statesmen and socialites, the hotel is now a popular travel destination.
Because Congress Hall’s earlier identity failed to communicate its place in American history, our objective was to re-imagine the hotel’s origins in a fresh and forward-looking manner. In addition, we were asked to include stars, stripes, flags, and other visual Americana in our design. The challenge lay in incorporating these elements subtly while still creating a logo that reflects the hotel’s charm and hospitality.
We created a crest that expresses Congress Hall’s commitment to hospitality while subtly reinforcing its American upbringing with star and twine details. Within the crest is a monogram, which can be easily employed across a broad range of applications that require a simpler logo.