CATEGORY

Logos

LEVEL

Salvage

RANK


DESIGN CREDITS

Creative Director, Designer

Tom Crabtree


TAGS

, , , , , , ,


LINKS

manualcreative.com

Manual by Manual

CLIENT

Loose Leaf is an ongoing self-publishing project by Manual, a design and visual communication studio located in San Francisco, CA. Published annually, each edition is a carefully curated selection of artworks by artists, designers, and photographers. Part publication, part print series, it exists in the form of a collection of unbound and large-format printed art works.


BRIEF

Design a logo for Loose Leaf, an extension of Manual’s ongoing interest in contemporary visual culture. Each edition comes packaged and ready to be installed, not stored. Leaves are hole-punched for hanging on a wall with small aluminum push pins that come packaged. Its unbound format allows the viewer to edit, select, and reshuffle images on an ongoing basis, like a personal art gallery.


APPROACH

The Loose Leaf logo is based upon an iconic visual representation of the publication’s unbound format. The mark depicts two curled leaves of paper, that also form the acronym “LL”.

The Loose Leaf logo represents a labor of love—all of the time and money we’ve put into creating and distributing our own self-initiated publication. We have a fondness for the logo like one has for a child. — Tom Crabtree, Creative Director of Manual

Browse entries