CLIENT
Loose Leaf is an ongoing self-publishing project by Manual, a design and visual communication studio located in San Francisco, CA. Published annually, each edition is a carefully curated selection of artworks by artists, designers, and photographers. Part publication, part print series, it exists in the form of a collection of unbound and large-format printed art works.
BRIEF
Design a logo for Loose Leaf, an extension of Manual’s ongoing interest in contemporary visual culture. Each edition comes packaged and ready to be installed, not stored. Leaves are hole-punched for hanging on a wall with small aluminum push pins that come packaged. Its unbound format allows the viewer to edit, select, and reshuffle images on an ongoing basis, like a personal art gallery.
APPROACH
The Loose Leaf logo is based upon an iconic visual representation of the publication’s unbound format. The mark depicts two curled leaves of paper, that also form the acronym “LL”.
