Artisan coffee roasters, proudly based in Tacoma, WA.
Create an iconic brand identity for a new artisan coffee roaster. Job one: Stand out in an incredibly crowded coffee market. Job two: Fit in with the independent spirit of Tacoma.
Tacoma is a mid-sized port city near Seattle, WA, historically known for its lively demeanor. We felt it was important that the brand reflect this and Bluebeard was the perfect concept. This mythical figure of swarthy character offers a playful nod to the city’s storied past. Illustrated with simple lines, his swirly beard resembles coffee steam, ocean surf, and vintage ironwork. Though his virtue may be questionable, the integrity of their coffee is beyond reproach.