CLIENT
A new Athens, Greece-based publishing house mainly focused in contemporary artist’s catalogues and graphic design publications. People working in media services and the art business are their main target group.
BRIEF
Industrial tomato Inc. needed both a main book insignia for all of their publications and a “regular” logo for the company. They asked for something happy, colorful, contemporary, and memorable to go with the post modern culture of the company.
APPROACH
We stayed clear and simple by visualizing the already memorable Industrial Tomato brand to its visual core. A square tomato with two little green leafs was the answer. Distinctive, happy, fresh, juvenile, and well designed, we feel that its ironic approach gives both a pop lightness, and a market heaviness reflecting the client and the spirit of the client’s audience.
