CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Director

Jim Antonopoulos

Senior Designer

Chris Butcher

Finished Artist

Adam Gent

Project Managers

Michelle Jeavons
Vanessa McMahon


TAGS

, , , , , , ,


LINKS

loop8.com.au
tankbranding.com.au

Loop 8 by TANK

CLIENT

A small Melbourne-based architectural firm with a unique philosophy for creating living architecture through their consultative, two-way process with clients who range from private residences to educational institutions.


BRIEF

Develop an identity that captures Loop 8’s collaborative approach to creating uniquely livable spaces with their clients.


APPROACH

With no budget for marketing activity beyond a website and stationery, our strategy was to create a fluid logo showcasing Loop 8’s work at every opportunity and remain fresh in every application. The figure 8 became a symbol to communicate Loop 8’s collaborative methodology. It was the foundation for a living, organic logo—one that could evolve through adding seasonal colors and new project imagery—surprising the viewer each time they saw it.

We were impressed with the branding methodology of making the visual identity speak louder than words, bringing our core business to life visually. — Glenn Irwin, Principal Architect of Loop 8

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