Bluebeard Coffee Roasters by Partly Sunny

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CLIENT

Artisan coffee roasters, proudly based in Tacoma, WA.

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BRIEF

Create an iconic brand identity for a new artisan coffee roaster. Job one: Stand out in an incredibly crowded coffee market. Job two: Fit in with the independent spirit of Tacoma.

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APPROACH

Tacoma is a mid-sized port city near Seattle, WA, historically known for its lively demeanor. We felt it was important that the brand reflect this and Bluebeard was the perfect concept. This mythical figure of swarthy character offers a playful nod to the city’s storied past. Illustrated with simple lines, his swirly beard resembles coffee steam, ocean surf, and vintage ironwork. Though his virtue may be questionable, the integrity of their coffee is beyond reproach.

Bluebeard Coffee Roasters is a much better company for having a Partly Sunny creation as our brand identity. Looking to convey the spirit of adventure, Pat Snavely nailed the concept in a manner I did not expect and can’t imagine improving upon. The iconic bearded wonder gets universal raves on a daily basis, looking devilishly stylish in every application. It has set a high standard for the company that we strive to live up to. — Kevin McGlocklin, Founder of Bluebeard Coffee Roasters