CATEGORY

Logos

LEVEL

Salvage

RANK


DESIGN CREDITS

Designer, Typographer

Rob Clarke


TAGS

, , , , ,


LINKS

robclarke.com

Rob Clarke Typography by Rob Clarke Typography

CLIENT

A British typographer and designer based in London, UK. Rob designs logos, develops typographic identities, and custom-designed fonts. He works both directly for clients and through collaboration with design and advertising agencies.


BRIEF

Design a mark of typographic quality that is also unique, playful, and full of personality. It is important to design a wordmark that will not box in the company with one particular style but act as a stamp of quality and personal assurance.


APPROACH

Primarily, I wanted the logo to be a signature of craftsmanship. I didn’t want it to be a run-of-the-mill signature, but more of a considered “brand” wordmark. The weight is bold and the curves were purposely drawn with no imperfections. There was also a desire to show typographic creativity—achieved, in part, by not connecting all the characters.

I needed to brand myself, a difficult job at the best of times. How do I promote my skills without pushing any particular style or emphasis on the logo? It was important not to alienate myself from potential clients, so the result was a signature of intent and quality. The logo acts as an introduction to a quality service and a parting stamp of approval. — Rob Clarke, Rob Clarke Typography

Browse entries