September 21 – 22

Chicago, IL


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About

The Brand New Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms. This will be the conference’s twelfth year.

The Brand New Conference is organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit.

You can read about this year’s identity here.

Some snapshots from previous conferences below…

2022: Austin

Photo by Justin ElledgePhoto by Justin ElledgePhoto by Justin ElledgePhoto by Justin ElledgePhoto by Justin ElledgePhoto by Justin ElledgePhoto by Justin ElledgePhoto by Justin ElledgePhoto by Justin Elledge

Photos by Justin Elledge. More on Flickr.

2019: Las Vegas

Photo by Sofia NegronPhoto by Sofia NegronPhoto by Sofia NegronPhoto by Sofia NegronPhoto by Sofia NegronPhoto by Sofia NegronPhoto by Sofia NegronPhoto by Sofia NegronPhoto by Sofia Negron

Photos by Sofia Negron. More on Flickr.

2018: New York

Photo by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb Hamernick

Photos by Kara Smarsh. More on Flickr.

2017: Chicago

Photo by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb HamernickPhoto by Caleb Hamernick

Photos by Caleb Hamernick. More on Flickr.

2016: Nashville

Photo by Nicola HargerPhoto by Nicola HargerPhoto by Nicola HargerPhoto by Nicola HargerPhoto by Nicola HargerPhoto by Nicola HargerPhoto by Nicola HargerPhoto by Nicola HargerPhoto by Nicola Harger

Photos by Nicola Harger. More on Flickr.

2015: New York

Photo by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan Anderson

Photos by Eric Ryan Anderson. More on Flickr.

2014: Chicago

Photo by Drew RiosPhoto by Drew RiosPhoto by Drew RiosPhoto by Drew RiosPhoto by Drew RiosPhoto by Drew RiosPhoto by Drew RiosPhoto by Drew RiosPhoto by Drew Rios

Photos by Drew Rios. More on Flickr.

2013: New York

Photo by Andrew Ryan ShepheredPhoto by Andrew Ryan ShepheredPhoto by Andrew Ryan ShepheredPhoto by Andrew Ryan ShepheredPhoto by Andrew Ryan ShepheredPhoto by Andrew Ryan ShepheredPhoto by Andrew Ryan ShepheredPhoto by Andrew Ryan ShepheredPhoto by Andrew Ryan Shephered

Photos by Andrew Ryan Shepherd. More on Flickr.

2012: New York

Photo by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan Anderson

Photos by Eric Ryan Anderson. More on Flickr.

2011: San Francisco

Photo by Steve MallerPhoto by Steve MallerPhoto by Steve MallerPhoto by Steve MallerPhoto by Steve MallerPhoto by Steve MallerPhoto by Steve MallerPhoto by Steve MallerPhoto by Steve Maller

Photos by Steve Maller. More on Flickr.

2010: New York

Photo by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan AndersonPhoto by Eric Ryan Anderson

Photos by Eric Ryan Anderson. More on Flickr.