2022 Brand New

October 3 – 4

Austin, TX


Many thanks to all who attended or streamed the 2022 Brand New Conference. It was a remarkable two days and we appreciate the support of everyone from attendees to sponsors to volunteers. To give closure to this year’s event, here is a rundown of links of interest.


(Full website continues below.)

2023 Ticket Pre-sale

Pre-sale registration at the most affordable rate possible is now available for the 2023 Brand New Conference in Chicago, IL on September 21 – 22 — Register


All videos of the conference are available for purchase as individual files or as the complete set — Buy videos

Making of the BNConf Identity (Part 1)

An explanation of the identity on day one of the conference. (Skip to 12:39 mark.) Watch on Vimeo

Making of the BNConf Identity (Part 2)

We ran out of time in the morning, so we finished it in the evening — Watch on Vimeo

Event Photos

Tons of photos from the two days, captured by Justin ElledgeSee full set

Speaker Breakdown

Summary of each speaker’s presentation and some sights of the two days — See full post

BNConf Identity Case Study

A detailed overview of this year’s identity, from concept to stretchy application — See post


October 3 – 4

Austin, TX

A two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.



Brooklyn, NY

Alex Center

National Football League

New York, NY

Maureen Raisch


Brooklyn, NY

Nadya Okamoto


Los Angeles, CA

Jeremy Mickel

Field of Practice

Chicago, IL

Nermin Moufti

Canales & Co.

Austin, TX

Jose Canales

In-House International

Austin, TX

Lope Gutierrez-Ruiz & Michu Benaim S.

Tilted Chair Creative

Austin, TX

Nhi Nguyen


New York, NY

Abraham Lule


Brooklyn, NY

Leo Porto & Felipe Rocha


Brooklyn, NY

Jesse Reed

Jones Knowles Ritchie

New York, NY

Lisa Smith

San Francisco & San Diego, CA

Abdul Wahid Ovaice & Erwin Hines


New York, NY

Flora Chan


Austin, TX

Shruthi Manjula Balakrishna

Studio Dzo

Austin, TX

Russell Toynes

Austin, TX

Marcellina Kampa & David Kampa

Austin, TX

Edith Valle


Wilton, CT

Paul Worthington

Hale Design

Rochester, NY

Su Mathews Hale


Presenting Sponsors

Event Sponsors

Supporting Sponsors