About
The Brand New Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms. This will be the conference’s thirteenth year.
The Brand New Conference is organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit.
You can read about this year’s identity here.
Some snapshots from previous conferences below…
2023
Chicago
![Photo by Nathaniel Smith](_images/bnconf2023_photos_01.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_02.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_03.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_04.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_05.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_06.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_07.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_08.jpg)
![Photo by Nathaniel Smith](_images/bnconf2023_photos_09.jpg)
Photos by Nathaniel Smith. More on Flickr.
2022
Austin
![Photo by Justin Elledge](_images/bnconf2022_photos_01.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_02.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_03.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_04.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_05.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_06.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_07.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_08.jpg)
![Photo by Justin Elledge](_images/bnconf2022_photos_09.jpg)
Photos by Justin Elledge. More on Flickr.
2019
Las Vegas
![Photo by Sofia Negron](_images/bnconf2019_photos_01.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_02.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_03.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_04.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_05.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_06.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_07.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_08.jpg)
![Photo by Sofia Negron](_images/bnconf2019_photos_09.jpg)
Photos by Sofia Negron. More on Flickr.
2018
New York
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_01.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_02.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_03.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_04.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_05.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_06.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_07.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_08.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2019/_images/bnconf2018_photos_09.jpg)
Photos by Kara Smarsh. More on Flickr.
2017
Chicago
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_01.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_02.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_03.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_04.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_05.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_06.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_07.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_08.jpg)
![Photo by Caleb Hamernick](https://www.underconsideration.com/brandnewconference/2018/_images/bnconf2017_photos_09.jpg)
Photos by Caleb Hamernick. More on Flickr.
2016
16: Nashville
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_01.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_02.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_09.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_03.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_04.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_05.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_06.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_07.jpg)
![Photo by Nicola Harger](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2016_photos_08.jpg)
Photos by Nicola Harger. More on Flickr.
2015
15: New York
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_01.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_02.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_08.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_04.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_05.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_06.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_07.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_03.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2017/_images/bnconf2015_photos_09.jpg)
Photos by Eric Ryan Anderson. More on Flickr.
2014
Chicago
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_01.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_02.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_03.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_04.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_05.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_06.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_07.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_08.jpg)
![Photo by Drew Rios](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2014_photos_09.jpg)
Photos by Drew Rios. More on Flickr.
2013
New York
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_01.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_02.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_03.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_04.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_05.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_06.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_07.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_08.jpg)
![Photo by Andrew Ryan Shephered](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2013_photos_09.jpg)
Photos by Andrew Ryan Shepherd. More on Flickr.
2012
New York
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_01.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_02.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_03.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_04.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_05.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_06.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_07.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_08.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2012_photos_09.jpg)
Photos by Eric Ryan Anderson. More on Flickr.
2011
San Francisco
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_01.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_02.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_03.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_04.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_05.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_06.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_07.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_08.jpg)
![Photo by Steve Maller](https://www.underconsideration.com/brandnewconference/2015/_images/bnconf2011_photos_09.jpg)
Photos by Steve Maller. More on Flickr.
2010
New York
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_01.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_07.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_03.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_09.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_14.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_06.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_16.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_23.jpg)
![Photo by Eric Ryan Anderson](https://www.underconsideration.com/brandnewconference/2010/images/bn_conf_home_27.jpg)