CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Art Director

Egor Myznik

Designer

Olga Balina


TAGS

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LINKS

plenum.ru

Totaloil by Plenum Brand Consultancy

CLIENT

An oil company that plans to develop on an international scale.


BRIEF

Develop a brave, up-to-date and dynamic graphic solution that underlines Totaloil’s individual style and modern image as well as adapts for foreign partners.


APPROACH

The Russian oil and petrochemical market is perhaps one of the least open and transparent of markets. The young, ambitious company Totaloil, an independent fuel trader, was one of the first companies to recognize the need to become more public in its operations. The visuals were based on a landscape image as well as associations with high-tech deposit development, the logistics of oil products, and financial graphics.

There are practically no companies in the Russian oil trading market with a recognizable, distinctive visual identity—the market is quite closed and lacks transparency. Our company is following a different strategy, and the Plenum Brand Consultancy team developed a brave and clear identity that reflects the values and principles of our company. — Artem Ermolenko, General Director of Totaloil, LLC

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