CLIENT
An oil company that plans to develop on an international scale.
BRIEF
Develop a brave, up-to-date and dynamic graphic solution that underlines Totaloil’s individual style and modern image as well as adapts for foreign partners.
APPROACH
The Russian oil and petrochemical market is perhaps one of the least open and transparent of markets. The young, ambitious company Totaloil, an independent fuel trader, was one of the first companies to recognize the need to become more public in its operations. The visuals were based on a landscape image as well as associations with high-tech deposit development, the logistics of oil products, and financial graphics.
