RTP by Santa Fé Associates

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CLIENT

Portugal’s national television station, RTP (Rádio e Televisão de Portugal) is available all over the country and offers a large variety of programs for all ages and interests.

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BRIEF

Wanting to renew itself and invest in new talents, RTP built a training program intended to encourage creativity and innovation. Santa Fé Associates was invited to create a logo for Academia RTP that appeals to creative youngsters.

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APPROACH

With the ability to be used in several applications and convey the variety of ideas, the Academia RTP identity exemplifies creative freedom through a flexible combination of photos, graffiti, and color.

Seen by many as a risky idea, Academia RTP is already in its second edition, which definitely proves the success of a project that opens the door to a new generation of communication talents. The fact that the logo developed for Academia RTP is so flexible was important right from the beginning of the project, since it was able to convey the message of innovation and creative freedom we so much wanted for this training program. — Marina Ramos, Marketing and Communication Director of RTP