CLIENT
A cozy upscale tavern located by the sea in the bay of Garitsa, in the town of Kerkyra, Greece.
BRIEF
Come up with a unique and memorable logo that highlights the distinct characteristics and advantages of Nautilus: location, type of food, and ambiance.
APPROACH
Nautilus Tavern has a privileged location by the sea. To capitalize on its distinctive sea aura, a sea motif was chosen. In this logo, however, the anchor carries multiple connotations. It is a characteristic nautical symbol, but furthermore associated with stability because Nautilus aims to become a regular’s haunt. The anchor shank, by taking the form of a three-tine fork—such as the ones used for tidbits—indicates what’s on the menu (Greek meze). The symmetrical design suggests consistency and trustworthiness.