A new international chain dedicated to spreading the word about eating healthy food from diverse sources and delivering tasty pizza that’s accessible and affordable for all. Naked Pizza was co-founded in post-Katrina New Orleans, LA, by an evolutionary archaeologist and a marketing expert.
With a pre-existing logo, develop a language and flexible system that Naked Pizza could use anywhere and anytime to talk about their pizza and culture. The first deliverable was a set of guidelines, followed by menus, uniforms, signage, and more.
Naked Pizza calls themselves “a social media company that sells pizza.” They are pioneers in using social media to talk to their customers—or as they say, their “tribe.” Our central idea came out of this: pizza is for sharing. Apparently, it was designed for it. All the work we designed is made from the same clean, simple ingredients. That way everything can be put together in lots of ways and shared in lots of places. The result is a culture that is friendly, flexible, and fun for all current and future members of the tribe.