CLIENT
An on-going, life-long study of stuttering subjects. Soo Eun Chang, Ph.D. is researching neural pathways and how they affect fluency for those that stutter. This is a study taking place at Michigan State University Department of Communicative Sciences and Disorders.
BRIEF
MSU Developmental Stuttering Project needed a bold, but friendly professional icon that would help attract participants for the on-going study. They decided early on that a professional designer was needed to help convey the concept of the relationship between the brain and stuttering.
APPROACH
After researching the client’s study it was clear that a connection had to be made between the brain and the fluency of speaking. The concept is a rather complex one and needed to be broken down to a simple icon. The talk bubble helped tie the working brain together to nail the concept.