CLIENT
A new Croatian fishing charter that offers big game fishing tours.
BRIEF
Megabite wanted a professional identity that would make them stand out from the usual complicated, over-illustrated style of fishing charter logos.
APPROACH
The letter M reminded us of a fish’s bite, and by extending the letter we could draw the fish in one simple step. It was important to us to make a simple, memorable solution, which will really stand out in the labyrinth of charters at the harbor. The logo is always used vertically so that the letter M is visible and emphasized as much as possible.