CLIENT
An Australia-based communications agency with a diverse range of national and international clients.
BRIEF
Develop and launch a revised brand identity that reflected LOUD’s new strategic position: “The Change Makers”. The target audience was current and new clients, and staff.
APPROACH
Our solution was to design an identity based on the idea of change to reflect LOUD’s strategic position. The identity also highlights their diverse work, cultures, capabilities, and talent. Several executions of the logo were created, emphasizing a dramatic change in the “O”. The identity was rolled out across stationery, website, launch items, presentation materials, animations, and environments.
The creative challenge was to convey the sheer diversity of talent and thinking that is the LOUD communications agency. Working collaboratively, we first viewed inspirational mood boards before the final idea—which dramatically symbolized our positioning as “The Change Makers”—evolved. The graphic treatments also reinforced our philosophy of “Reverberation,” in which campaigns generate their own momentum. The seven different visual executions collectively build a unique image of LOUD—across stationery, website, credentials, film, and even extending to office interior environments. The reaction has been overwhelmingly positive. — Russell Naughton, Director of Planning and Innovation of LOUD Communications Group
